Angela (Zehui) Lu

Graphic Designer


FEATURED WORKS

Lee Kum Kee

Packaging Design, Brand Identity, Retail Environment

WCS: Extinction

Editorial, Poster Design

Monterey Bay Aquarium

Brand Identity, Experimental Installation

Onoma

Packaging Design, Brand Identity 

Other Works

Illustration, Font Design, Renders, Photography, etc.



Onoama


Packaging Design, Brand IdentityClick for Process
Mission Statment

Whisper, a sound that resonates within you. Cleaning is a process that can activate the brain's autonomous sensory meridian response (ASMR).

Onoma enhances the house cleaning experience, bringing satisfaction and enjoyment to our users. We aim to transform the cleaning process into a daily therapeutic ritual that heals emotional moments.

Statergies

Sustainable Attributes

Eco-Friendly Materials. Onoma commit to using sustainable, recyclable, and biodegradable materials for all packaging.

Onoma offer refillable containers and concentrates to reduce waste and promote less transportation waste commit to environmental responsibility.

Design Aspects

Coherent Identity: Maintain a consistent and soothing visual and auditory brand identity across all products and marketing materials

Use elegant design elements to position the brand as a satisfiction choice in the cleaning product market.

User Satisfaction

Therapeutic Scents. Use essential oils and natural fragrances known for their therapeutic properties to promote relaxation and healing.

Create packaging that encourages a mindful, meditative cleaning routine, transforming a chore into a moment of personal well-being.

 Brand slogan

      “ Whisper: Where Cleaning Meets Calm.”




 Identity
Onoma is derived from the word Onomatopoeia, which refers to the formation of a word that phonetically imitates the sound it describes. 

The rounded shape of the logo, combined with a custom font, evokes a natural and organic feel. The subtle rough texture around the letters adds an element of sophistication and reflects the authenticity of nature.


 Material & Printing

Paper


Classic Crest® PAPERS 

recycled 100 
Natural White
Smooth


Colors


Tasteful colors, including whites for perfect image reproduction, plus duplex combinations

Finishes


Smooth, Super Smooth, and Eggshell finishes

Printing


offset printing

Sustainability


All colors are FSC® Certified, Green-e Certified, Green Seal™ Certified, and are made with 30% or more Post-Consumer Fiber. 2 colors containing 100% Post-Consumer Fiber: PC 100 White, PC 100 Natural.


 Color



Packaging Dieline




Product lineup


Photography



Rendering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           










©2024 Angela Lu