Angela (Zehui) Lu


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WORKS

Otoki America Inc.

In-house designer, CPG Brand Specialize in Fun Food

(Upon Request)
Brand Stratgies
Brand Stratgies, Design System, Packaging  Design,Social Plateform System Design

Brand Activations/Tradeshows
Design Productions, Tradeshow Booth design, Editoral Design, Marketing 

Digtial Platfroms 
Amazon Contents, Website

Social Marketing Projects (Instargram)
Motion Design, Consumer Connection Building

Photography/Filming Contents
Digital Marketing Assets, Lighting & Filming Setups

Kia Motor x Rebelle Rally Vehicle Graphics

2D Mockup, Conceptal Design (Upon Request)

Greenies (Mars Inc.) 

Brand, Packaging, Product, Photogrphy, Retails, Brand Image Renewal (Upon Request)

Lee Kum Kee

Packaging Design, Brand Identity, Retail Environment

Argo ai

Brand Identity, UIUX Design, Web Design, Exhibitation Design (Self-driving Brand Inpired)

WCS: Extinction

Editorial, Poster Design

Monterey Bay Aquarium

Brand Identity, Experimental Installation, Font Design

Onoma 

Packaging Design, Brand Identity (Walmart Greate Vaule Inspired)

Other Works

Lucky Charms (Illustrations, Packaging Design)
Posters
Font Design

© Angela Zehui Lu
2019 – 2026 All Rights Reserved

Argo ai


Brand Identity, Exhibit Design, Way finding System
Car interface design, UIUX Design
Click for Process

Mission Statment

The Argo ai made up of technology and co-investment partners. Argo ai is a company that makes dreams come true by imagining the future.

argo let artificial intelligence makes the future we imagine. we are remaining on the human journey.


Statergies

Visual Identity Development

Modernized the brand’s color system, typography, and graphic language to reflect a more open, adaptive, and tech-accessible look, aligning it with future city infrastructure and public engagement.
Repositioned the Brand Voice

Shifted the tone from purely technical to approachable and future-forward, using visuals and language that emphasized safety, urban mobility, and human connection.
Designed Immersive Exhibit Experiences

Created a modular exhibition system that used motion graphics, interactive infographics, and ambient environments to explain complex AI processes in a simplified, narrative-driven way.

 Brand slogan

“ Self-driving technology you can trust. ”



 Identity

The actual inspiration for this logo comes from argo Lida. argo lida sees the world as made up of dots.

The camera analyzes different
colors and surfaces to determine
the direction and obstacles. So the circle is used in the letter combination, combined with the idea of the chip, adding a futuristic feel to the letters by adding lines.
Before
New Identity


Clear Space


 Color




 Typography Combinations


Graphic Pattern & Image Treatment



Carriers


Internal Web


In Car Display


Website


User App


Speaker Series


Wayfingding System and Infographic broad


Exhibitation Enviorment Design


Stationary