Angela (Zehui) Lu
FEATURED WORKS
Lee Kum Kee
Packaging Design, Brand Identity, Retail EnvironmentOnoma
Packaging Design, Brand IdentityOther Works
Illustration, Font Design, Renders, Photography, etc.Argo ai
Car interface design, UIUX Design
The Argo ai made up of technology and co-investment partners. Argo ai is a company that makes dreams come true by imagining the future.
argo let artificial intelligence makes the future we imagine. we are remaining on the human journey.
Modernized the brand’s color system, typography, and graphic language to reflect a more open, adaptive, and tech-accessible look, aligning it with future city infrastructure and public engagement.
Shifted the tone from purely technical to approachable and future-forward, using visuals and language that emphasized safety, urban mobility, and human connection.
Created a modular exhibition system that used motion graphics, interactive infographics, and ambient environments to explain complex AI processes in a simplified, narrative-driven way.
“ Self-driving technology you can trust. ”
The actual inspiration for this logo comes from argo Lida. argo lida sees the world as made up of dots.
The camera analyzes different
colors and surfaces to determine
the direction and obstacles. So the circle is used in the letter combination, combined with the idea of the chip, adding a futuristic feel to the letters by adding lines.