Angela (Zehui) Lu

FEATURED WORKS

Lee Kum Kee

Packaging Design, Brand Identity, Retail Environment

Argo ai

Brand Identity, UIUX Design, Web Design, Exhibitation Design

WCS: Extinction

Editorial, Poster Design

Monterey Bay Aquarium

Brand Identity, Experimental Installation, Font Design

Onoma

Packaging Design, Brand Identity 

Other Works

Illustration, Font Design, Renders, Photography, etc.


Lee Kum Kee

Packaging Design, Brand Identity, 
Retail Environment, Photography Click for Process
Mission Statment

Rebranding Lee Kum Kee blends elegance, cultural heritage, and sustainability. They are crafted using eco-friendly materials. The packaging displays a healthy lifestyle, ensuring the purest and most wholesome soy sauce image. Its functional perfection guarantees seamless usability, simplifying pouring and handling.

Statergies

Labeling and information


Clean typography and united information. Rebranding with new branding graphic language.

Cultural Heritage


Color separation of different sauce.


Environmental packaging


Change cap into reusable long lasting material.

Identity System Color
Illustrations

 Graphic Applications

  Renderings


 Poster



 Photography


 Material


Primary Material: Frosted Amber glass bottles

Manufacture:
LongWei Glass

Single Component Pouches: 
Aluminum, foil

Manufacture: 
Advanced Pouch Fillers
Caps:
Aluminum Cap

Manufacture: 
YouHa

 Retail Enviornment


 Exihibit Idea

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           



















©Angela Zehui Lu
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