Lee Kum Kee
Packaging Design, Brand Identity, Retail EnvironmentOnoma
Packaging Design, Brand IdentityOther Works
Illustration, Font Design, Renders, Photography, etc.Lee Kum Kee
Retail Environment, Photography
Rebranding Lee Kum Kee blends elegance, cultural heritage, and sustainability. They are crafted using eco-friendly materials. The packaging displays a healthy lifestyle, ensuring the purest and most wholesome soy sauce image. Its functional perfection guarantees seamless usability, simplifying pouring and handling.
Labeling and information
Clean typography and united information. Rebranding with new branding graphic language.
Cultural Heritage
Color separation of different sauce.
Environmental packaging
Change cap into reusable long lasting material.
Primary Material: Frosted Amber glass bottles
Manufacture:
LongWei Glass
Single Component Pouches:
Aluminum, foil
Manufacture:
Advanced Pouch Fillers
Caps:
Aluminum Cap
Manufacture:
YouHa