Illustration, Font Design, Renders, Photography, etc.
Monterey Bay Aquarium
Brand Identity, Experimental InstallationClick for Brand Presentation Mission Statment
To inspire, educate, and foster a deeper connection to the ocean and its inhabitants through engaging and immersive design that reflects the Monterey Bay Aquarium’s dedication to marine research, education, and conservation.
Statergies
Introduce playfulness
Enhance reader engagement and retention through interactive and dynamic design elements.
Incorporate elements such as bold typography, vibrant imagery, and clear infographics to make the information easily digestible and visually appealing. Ensure each section feels distinct yet cohesive, maintaining a sense of discovery and exploration.
Design Aspects
Reflect the Aquarium’s commitment to sustainability in the design and production of the editorial materials.
Use eco-friendly materials such as recycled paper and soy-based inks. Opt for digital publications when possible to reduce paper waste.
Brand slogan
“
Dive into the depths of marine wonder. Inspiring Conservation, One Ocean at a Time.”
Identity Color Colored Logo Motion
Logo Font Design Tickets
Website
Social Media
Experimental Installation
Visual promotion art content
Wayfingding System and Infographic broad Invitation to Donation