Angela (Zehui) Lu

FEATURED WORKS

Lee Kum Kee

Packaging Design, Brand Identity, Retail Environment

Argo ai

Brand Identity, UIUX Design, Web Design, Exhibitation Design

WCS: Extinction

Editorial, Poster Design

Monterey Bay Aquarium

Brand Identity, Experimental Installation, Font Design

Onoma

Packaging Design, Brand Identity 

Other Works

Illustration, Font Design, Renders, Photography, etc.



Monterey Bay Aquarium


Brand Identity, Experimental InstallationClick for Brand Presentation
Mission Statment

To inspire, educate, and foster a deeper connection to the ocean and its inhabitants through engaging and immersive design that reflects the Monterey Bay Aquarium’s dedication to marine research, education, and conservation.

Statergies

Introduce playfulness

Enhance reader engagement and retention through interactive and dynamic design elements. 

Incorporate elements such as bold typography, vibrant imagery, and clear infographics to make the information easily digestible and visually appealing. Ensure each section feels distinct yet cohesive, maintaining a sense of discovery and exploration.

Design Aspects

Reflect the Aquarium’s commitment to sustainability in the design and production of the editorial materials. 

Use eco-friendly materials such as recycled paper and soy-based inks. Opt for digital publications when possible to reduce paper waste. 


 Brand slogan

      “  Dive into the depths of marine wonder. Inspiring Conservation, One Ocean at a Time.



 Identity




 Color

Colored Logo Motion



Logo Font Design


 Tickets


Website



Social Media



Experimental Installation 

Visual promotion art content



Wayfingding System and Infographic broad

Invitation to Donation


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           



















©Angela Zehui Lu
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