Angela (Zehui) Lu
FEATURED WORKS
Lee Kum Kee
Packaging Design, Brand Identity, Retail EnvironmentOnoma
Packaging Design, Brand IdentityOther Works
Illustration, Font Design, Renders, Photography, etc.Breathing in, holding, feeling my body change, controlling—it challenges my physical limits with every breath. This is free diving, a sport that pushes the boundaries of human capability. This journey beneath the waves has become the heartbeat of my life philosophy, blending awe and complexity into everything I do. Preparation, coordination, and mindfulness are crucial, and these principles guide my approach to my work.
I’m Angela Lu, a Los Angeles-based graphic designer passionate about evoking emotions, sparking curiosity, and building lasting connections through every project.
Sep 2020 – Aug 2024ArtCenter College of Design
Bachelor of Fine Arts in Graphic Design
Minor in Business
RECOGNITION
Apr 2025 VoyageLA Magazine Feature
Recognized as an emerging creative voice, sharing insights on design,
storytelling, and creative growth
Dec 2023 – Apr 2024 Office of the President Exhibit
ArtCenter College of Design
Lee Kum Kee Redesign Packaging
Dec 2021 – Aug 2024 Student Gallery
ArtCenter College of Design
Port St. Willows Syncope Music
Photography, poster
Lee Kum Kee Redesign, packaging
Lee Kum Kee Redesign, poster
Extension WCS, publication
Lucky Charms Redesign, packaging
SKILLS
Strong working knowledge of:
InDesign, Illustrator, Photoshop, Figma, After Effects, SolidWorks, KeyShot, Glyphs, MadMapper, Keynote, Acrobat, Webflow, HTML/CSS, Cinema 4D
Design Experience:
Art Direction, Brand Identity Development, Editorial Design, Packaging Design, Spatial Experience Design, Illustration, Design Research, 3D Modeling, Product Rendering, Presentation Design, Typeface Design
Model Building:
Laser Cutting, Kongsberg Cutting, 3D Printing, DSLR, Photography, Book Binding
Languages
Proficient in English
Native in Mandarin and Cantonese
Oct 2025 – PresentCo-Founder / Creative Director
Lufu Studio
Irvine, CA
- Co-founded an international design studio specializing in branding, packaging, and cultural storytelling across print, digital.
- Lead end-to-end creative direction and client communication across global markets, delivering brand systems, packaging, and immersive experiences.
May 2024 – Jun 2024Brand Strategist / Graphic Designer
Kia Cooperation
ArtCenter College of Design
Pasadena, CA
- Developed go-to-market strategy and brand storytelling for 2024 Kia Telluride present at Rebelle Rally.
- Created campaign visuals and experiential assets tailored to female adventure drivers.
- Conducted audience research and delivered full brand rollout within a two-week sprint.
Jan 2024 – Apr 2024Teaching Assistant
ArtCenter College of Design
Pasadena, CA
- Guided students in sustainable visual
identity, packaging design, and Storytelling.
- Supported critiques and presentations to improve communication of student work.
Sep 2023 – Dec 2023Packaging Designer, Sponsored Project
Mars Inc.
ArtCenter College of Design
Pasadena, CA
- Led branding and campaign development for a new Greenies sub-brand, aiming to expand market reach and in-store presence.
- Collaborated with designers and Greenies’ sales team to align creative direction with consumer insights and growth goals.