Lee Kum Kee
Packaging Design, Brand Identity, Retail EnvironmentOnoma
Packaging Design, Brand IdentityOther Works
Illustration, Font Design, Renders, Photography, etc.Breathing in, holding, feeling my body change, controlling—it challenges my physical limits with every breath. This is free diving, a sport that pushes the boundaries of human capability. This journey beneath the waves has become the heartbeat of my life philosophy, blending awe and complexity into everything I do. Preparation, coordination, and mindfulness are crucial, and these principles guide my approach to my work.
I’m Angela Lu, a Los Angeles-based graphic designer passionate about evoking emotions, sparking curiosity, and building lasting connections through every project.
Sep 2020 – Aug 2024ArtCenter College of Design
Bachelor of Fine Arts in Graphic Design
Minor in Business
RECOGNITION
Dec 2023 – Apr 2024 Office of the President Exhibit
ArtCenter College of Design
Lee Kum Kee Redesign Packaging
Dec 2021 – Aug 2024 Student Gallery
ArtCenter College of Design
Port St. Willows Syncope Music
Photography, poster
Lee Kum Kee Redesign, packaging
Lee Kum Kee Redesign, poster
Extension WCS, publication
Lucky Charms Redesign, packaging
FOCUSED COURSE PROJECT
May 2024 – Jun 2024
DesignFlash Kia x Rebelle Rally
ArtCenter College of Design
Pasadena, CA
Worked with a real client and met a challenging design
brief. Finished the project in two weeks. Delivered a full
mock rendering of a 2024 Kia Telluride and worked on
full-scale projects.
Sep 2023 – Dec 2023
Sponsored Studio Greenies Summer 2023
ArtCenter College of Design
Pasadena, CA
Led a multidisciplinary team in a studio project to innovate the packaging design for Greenies, focusing on user research and brand modernization. Delivered a comprehensive in-store experience including new sub-brand identities, product packaging, and refined marketing collateral, all aligned with Greenies’ current brand guidelines.
Jan 2024 – Apr 2024Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Supported students in typography, visual identity development, research studies, concept ideation, and packaging renderings.
Jan 2021 – PresentFreelance Graphic Designer
Angela Lu Design
Pasadena, CA
Specializing in brand identity development and packaging design, collaborating with diverse clients to bring their visions to real life through innovative design solutions.
Jan 2021 – Aug 2021Gallery Assoiate
Solmate Space
Guangzhou, China
Assisted with multilingual copy on exhibits. Designed posters and brochures. Worked with artists and clients. Provided additional support as a freelance photographer
and illustrator.
SKILLS
Strong working knowledge of:
InDesign, Illustrator, Photoshop, Figma, After Effects, SolidWorks, KeyShot, Glyphs, MadMapper, Keynote, Acrobat, Webflow, HTML/CSS, Cinema 4D
Design Experience:
Art Direction, Brand Identity Development, Editorial Design, Packaging Design, Spatial Experience Design, Illustration, Design Research, 3D Modeling, Product Rendering, Presentation Design, Typeface Design
Model Building:
Laser Cutting, Kongsberg Cutting, 3D Printing, DSLR, Photography, Book Binding
Languages
Proficient in English
Native in Mandarin and Cantonese